The Basics of Branding - Getting Memorable

The Basics of Branding - Getting Memorable There are a few things you can do to make your brand memorable and exciting. It can be more than easy to get a little bit lost in all of the information from bigger companies that have already made it. Often they will miss out the essential ingredients of what made them a success. Some of this will depend on if you are a solopreneur or you’re building a business that you intend to be the umbrella for many, some of it applies to anyone who is starting a business. So let’s tuck into the meat of the subject. Branding should show some personality, preferably your own, but it should be relatable in such a way that people respond emotionally to it. Great examples of how a simple branding decision can lead to being instantly recognizable are Innocent smoothies, and Tom Ford. Both have very clean fonts, simple colors, and straight away are associated with their products. Pick bold, solid colours. According to a study by the secretariat of the Seoul International Colour Expo, 92% of people think that the visual aspects of the brands are most important. And, no obvious factor is more important than the colour of the logo itself. Colours provoke specific emotional and mental responses to the point where tone can be a second language. Good examples are how red is associated with romance, passion and love ( think valentine’s day), white is connected with peace and purity. There is a long list which is really worth taking a look at depending on what you want your brand to say. Here are seven design tips to help you when it comes to your packaging choices and how the colour choice will impact that too. “Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” â€" Sir Richard Branson Use Social Media to reinforce your message and ethos continually. The utter beauty of social media is that usually the people using it are in a receptive and open mood. Meaning that if you approach them with a relaxed and friendly tone, the likely response is that the will click the link you have shared or share it with their own followers. Social means social, and although it is a robust platform for marketing, you shouldn’t approach it just as a marketing tool, it should be thought of more as a way to connect and communicate with your audience WITHOUT the continual force-feeding of adverts. Of course, this is actually a delicate balance of visuals, conversational content, easily shareable memes and curated content from other media sources. Once you have done all of that, then you can add more advertorial items. Aside from making sure you are catering well for your audience concerning engaging content, you need to check on which platform you are performing the best on. If you a highly visual brand with visual products, Instagram is going to be a strong point for you, and if it isn’t it is worth the time to make sure it is. If you are great at conversation, then Twitter will be your bag. Use Facebook primarily to drive traffic to your websites and other social media. Make it accessible to your audience. There is no point having a product ready to go, but charing too uch. Your audience needs to be able to afford your product, as well as know where to get it. You also need to convey that to them in the straplines, try and think of a tagline that is short, snappy and informative. Don’t think of it like just a product think of it as a lifestyle you are selling. The brand is something people buy into to belong to a particular class, group or ‘type’ of person. Consider how Ray Ban use the images of celebrities and influencers to promote who is wearing specific items, on their Instagram â€" to sell the high-flying lifestyle of Victoria Beckham, Brad Pitt and Leonardo DiCaprio. It is about how the product or service makes you feel, and what they say to others about you. Everything you send out will have your branding on it, so a few things to think about when it comes to your printed stuff. The stronger your contrasting colours, the more powerful your message will be. The trinity, use three colours are imprinted in peoples minds more efficiently and for longer.