The Basics of Branding - Getting Memorable

The Basics of Branding - Getting Memorable There are a few things you can do to make your brand memorable and exciting. It can be more than easy to get a little bit lost in all of the information from bigger companies that have already made it. Often they will miss out the essential ingredients of what made them a success. Some of this will depend on if you are a solopreneur or you’re building a business that you intend to be the umbrella for many, some of it applies to anyone who is starting a business. So let’s tuck into the meat of the subject. Branding should show some personality, preferably your own, but it should be relatable in such a way that people respond emotionally to it. Great examples of how a simple branding decision can lead to being instantly recognizable are Innocent smoothies, and Tom Ford. Both have very clean fonts, simple colors, and straight away are associated with their products. Pick bold, solid colours. According to a study by the secretariat of the Seoul International Colour Expo, 92% of people think that the visual aspects of the brands are most important. And, no obvious factor is more important than the colour of the logo itself. Colours provoke specific emotional and mental responses to the point where tone can be a second language. Good examples are how red is associated with romance, passion and love ( think valentine’s day), white is connected with peace and purity. There is a long list which is really worth taking a look at depending on what you want your brand to say. Here are seven design tips to help you when it comes to your packaging choices and how the colour choice will impact that too. “Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” â€" Sir Richard Branson Use Social Media to reinforce your message and ethos continually. The utter beauty of social media is that usually the people using it are in a receptive and open mood. Meaning that if you approach them with a relaxed and friendly tone, the likely response is that the will click the link you have shared or share it with their own followers. Social means social, and although it is a robust platform for marketing, you shouldn’t approach it just as a marketing tool, it should be thought of more as a way to connect and communicate with your audience WITHOUT the continual force-feeding of adverts. Of course, this is actually a delicate balance of visuals, conversational content, easily shareable memes and curated content from other media sources. Once you have done all of that, then you can add more advertorial items. Aside from making sure you are catering well for your audience concerning engaging content, you need to check on which platform you are performing the best on. If you a highly visual brand with visual products, Instagram is going to be a strong point for you, and if it isn’t it is worth the time to make sure it is. If you are great at conversation, then Twitter will be your bag. Use Facebook primarily to drive traffic to your websites and other social media. Make it accessible to your audience. There is no point having a product ready to go, but charing too uch. Your audience needs to be able to afford your product, as well as know where to get it. You also need to convey that to them in the straplines, try and think of a tagline that is short, snappy and informative. Don’t think of it like just a product think of it as a lifestyle you are selling. The brand is something people buy into to belong to a particular class, group or ‘type’ of person. Consider how Ray Ban use the images of celebrities and influencers to promote who is wearing specific items, on their Instagram â€" to sell the high-flying lifestyle of Victoria Beckham, Brad Pitt and Leonardo DiCaprio. It is about how the product or service makes you feel, and what they say to others about you. Everything you send out will have your branding on it, so a few things to think about when it comes to your printed stuff. The stronger your contrasting colours, the more powerful your message will be. The trinity, use three colours are imprinted in peoples minds more efficiently and for longer.

Cover Letter Inspiration...So Be It! -

Cover Letter Inspiration...So Be It! - Are you suffering writers block when it comes to your cover letters? Your first inspiration should come directly from the job description. This is your best source of information about what the employer is seeking. In addition, be sure to visit their website and take advantage of any information that helps connect you to the organization. Finally, if you have been networking well, you may have personal information directly from employees of the targeted company. USE IT to help you draw the lines between what you offer and what they want. How Can You Describe Your Qualifications and Strengths? Resources that might be helpful include: Phrases from prior performance appraisals, letters of commendation and letters of recommendation. Current and past job descriptions and standards of performance that clearly express job expectations and responsibilities. Desirable characteristics and requested skills for similar advertised jobs. Newspaper editorials and business sections to help write paragraphs about your industry, occupation or the economy. More Tips to Make My Cover Letters Effective Keep a copy of every letter you send as part of your job search file. Besides providing you with a record of your search, you can use portions of these letters in future ones. To be efficient, develop two or three basic paragraphs and modify them slightly to personalize each letter. Read more about cover letters from Keppie Careers: Dont Skip the Cover Letter Cover Letter Tips Dont want to write a cover letter? Well do it for you! www.keppiecareers.com. Photo by Eva the Weaver

Important Tips When Writing of Resume

Important Tips When Writing of ResumeIt is one of the most common mistakes made by people when it comes to the writing of resume. Most people tend to put too much emphasis on their education and their previous work experience while writing of resume. If you are confused about this issue, you can refer a resume to a professional resume writer who can help you in understanding this issue.The first tip you should follow is that your educational background and your school history should not be more important than your job experience. People always think that a person who has finished his education has got better job opportunities than the one who has not. Thus, they do not put in proper effort to ensure that their resume is written to impress their potential employers.In writing of resume, you need to put importance on the job experience. A resume is nothing but an introduction to the prospective employer. To convince the interviewer, you should impress him with your past experiences. As an employer, you need to know how well you have done your job so far.After completing your education, you need to look back and remember the past work history of your employer. Do not forget to mention the particular job position in your resume if you are still looking for that job.In case you did not get admission in any of the desired academic degree, you should try your best to search for another college or university to complete your studies. While writing of resume, you should make sure that the school diploma and certificate are mentioned in full.Your resume should be brief and concise. People often do not take enough time to write their resume. This is why some resumes are not just written in a short span of time. If you don't give any detail on the resume, the recruiter may simply disregard your resume and leave you behind.It is also recommended that you never rush for your resume to be written. You should always do the proper research about the company you are applying for and hire a professional resume writer for the sake of your career.

The Fundamentals of Technical Writing Resume for Requirement Writing That You Can Benefit From Starting Right Away

The Fundamentals of Technical Writing Resume for Requirement Writing That You Can Benefit From Starting Right Away As a reference, you can have a look at a list of features provided by ClickHelp, a tool for internet documentation authoring. Technical documentation is made for users of some solution or support. When you have written and organized your information according to the sort of resume you've chosen, make certain to format it according to typical professional standards. If you include all the information above when you write your resume, you'll have a fairly good document to share. Technical Writing Resume for Requirement Writing Can Be Fun for Everyone Writing and editing is quite an extensive category. There's also a resume links page and a few resume tips on other pages to have you started. It is possible to also see Writing Template. Resume writing formats consist of whole collection of categories of profession to pick the most suitable format. Research Skills As an expert writer, you might be called on to write on topics you don't know a lot about. It is possible to also Book Writing Template. To find out more on what it requires to be a Technical Writer, take a look at our complete Technical Writer Job Description. A technical writer should have strong communication skills, together with exceptional writing and grammar abilities. What Everybody Dislikes About Technical Writing Resume for Requirement Writing and Why A professionally written resume or CV provides a whole lot more than simply listing your skills in a typical way. Understanding how to tailor your resume will obviously offer you an advantage. Technical skills turn you into a valuable commodity for potential employers and have to be suitably highlighted to demonstrate your worth. Written language skills are an essential part of many positions in virtually every business. Characteristics of Technical Writing Resume for Requirement Writing Within the tech field, ther e are several distinct sub-fields with slightly different necessary skill sets. The subject of information technology gets more important every single day. Only after hours of thorough research you'll be able to gather enough info on the given field to get started with the writing process. Keep in mind, your resume is just the very first step. Resume writing samples provided will provide you with a peek into the type of resume you desire to have according to your profession. Browsing our essay writing samples can provide you a sense whether the standard of our essays is the quality you're looking for. In most instances, you don't require a degree for technical writing. Resume writing templates are segregated into various types based on the profession and achievements of an individual. For example, a candidate who wants to submit an application for work in IT will have a different resume to an individual who is applying for employment in music field. There are lots of stan dard forms of resumes used to make an application for job openings. When you make an application for a job there are quite a few other candidates who desire to find the very same job and submit resume for the exact same. Every job needs to be accomplished by specialists as you'll never call sanitary technician whenever you have toothache.

Career Aptitude Test Find a Job That is the Best Fit for Your Personality

Career Aptitude Test Find a Job That is the Best Fit for Your PersonalityIf youre the schriftart of person who always knew what career you wanted to go into, and are astoundingly happy and secure in your career path, then you, my friend, are doing great. If youre not sure youve made the right career choices, or are feeling increasingly restless in your job, then you, my other friend, are in good company. Maybe you picked something that interested you right out of school, but have come to find that youre no longer so keen on the field. Maybe you picked your job or career because you thought it would be totally different. Whatever the case, you dont have to make your decisions (stay or go? What do I want to do?) blindly. There are a variety of tools available that measure your strengths and weaknesses such as career aptitude tests. googletag.cmd.push(function() googletag.display(div-gpt-ad-1467144145037-0) ) Youre welcome to find a zen distribution policy (beach, shady tree, lonely de sert) and think hard about what you want to do with your career. But if youre like the rest of us, you might need a little additional help to make the best choice. Chances are, you know yourself pretty wellbut there are tools that can help you figure out if your personality and approach are a good fit for your career path. And if not, where your strengths might lead you.Why Personality Matters in Your CareerIn the career world, data matters. Your skills matter. Your experience matters. Your references matter. What can get lost in this process sometimes is the real, complete you. Defining your professional qualities and actions on paper is pretty easy (wrangling them into bullet points and concrete examples, slightly less so). What doesnt necessarily come across in your resume is your personality, the sum total of your experience, outlook on life, sense of humor, values, and priorities. You may have mora of a chance to show other sides of yourself in an interview, but its still a ver y limited, controlled environment.Figuring out your personality and work style is mora of a personal thing. The better you know yourself and how you react to situations, the mora likely you are to seek out jobs and careers that match up with that. Its like trying on pants. You can like what you see on the rack, and assume that because theyre your size, theyll be fine. And maybe they will, but if you dont try them on first, or you run the risk of being happy with said pants when you get them home. On the other hand, if you know the brand of pants well, like the style, and confirm theyll look good on you before you buy, then youll probably be pretty happy with your pants. Career happiness is probably more important to you long-term than pants happiness, so it makes sense that youd want to apply at least as much care to your career choices as well.Personality also matters to your daily work life, even beyond the choice of a job. Its a major factor in your success and satisfaction on th e job. Are you a leader or more of a platoon member? Can you overcome major differences with colleagues or bosses to get things done? Are you a lone wolf that prefers hunkering down and getting things done over working with a team on a project? Are you an introvert or an extrovert? Do you prefer look at the big picture, or are the small details all you can see?Its important to understand how you interact at work, and what your comfort zones are. It can be good to push those comfort zones a little for the sake of personal and professional growth, but its best to be reasonable about it. If youre an introvert, a job where you have the spotlight on you just might not be very satisfying in the long term. You can change jobs, but changing your personality is just not very feasible.For more on personality and your career, check out this video via OTM EducationSo how do we figure out this baseline personality, and abflug making smarter career decisions? To the internetHow to Figure Out Your PathThe online world isnt just good for helping you figure out which Game of Thrones character you would beit also has more serious quizzes that you can use to help you figure out what your own real-life character is (youll still have plenty of time later to figure out whether youre a Lannister or a Stark).Online quizzes and surveys that go beyond Facebook memes can help you really drill down into your character and personality, and figure out where to go from there.Lets look at some of the top personality/career quizzes and assessments.The Myers-Briggs Type Indicator (MBTI)The MBTI is a general personality assessment that is used broadly by professionals when it comes to evaluating new hires or qualifikation candidates. It assesses personal preferences, like motivation, how you process information, how you view the world, etc. The official test is $49.95, but there are also free versions kicking around as well.How to apply it to your career Sites like this one have already done so me of the leg work in figuring out what types of jobs match your Myers-Briggs personality type.TruityTruity builds on the Myers-Briggs type, and offers a TypeFinder assessment that also identifies your personal strengths.How to apply it to your career Truity recommends different job types based on your TypeFinder results. The official TypeFinder Personality test costs $29, but smaller subtests (including one to figure out your temperament) are free.PymetricsPymetrics uses games to help gauge your personality, strength, and weaknesses, and match you up with careers and companies looking for your type. Its not your average personality quizthe interactive mind games make it feel more like youre taking a break than taking a test. Its free to sign up and start playing the games.How to apply it to your career The site features a matchmaking-type option that lets you find companies that would fit well with your personality. Its non-binding, but it can give you more information about the ki nds of roles that might suit you.The Johnson-OConnor Career Aptitude TestThis one is a bit of a retraumatisierung to those aptitude tests you took in high school, which you then had to discuss with your guidance counselor in a meeting about Your Future. Its a pretty straightforward paper-and-pencil test that you can download and take. Also, this test is hosted on Oprahs website, and as far as careers go, Ms. Winfrey and her media empire are a pretty solid success story, wouldnt you say?How to apply it to your career The results on each individual test (there are five overall) show your strengths, and recommend general careers based on those strengths.The MAPP Career Assessment TestThis assessment is free to try, but costs $89.95 to get full results and reports. Its a 15-minute test where you choose one statement out of sets of three, and is billed by MAPP as the most comprehensive online career test.How to apply it to your career Upon completion of the test, the site promises to mat ch you to five different careers based on the results. This can help point you in a particular direction (or away from another).The O*Net Interest ProfilerThis one is sponsored by the U.S. Department of Labor, and is more career-interest-oriented than personality-oriented.How to apply it to your career Based on your results, you can search the Department of Labors database for more information on your recommended career paths. You can also search based on experience, education, etc., meaning you can find jobs that will be a good fit for you based on where you are right now.What Happens Once You Know Your Personality?Once youve got a better sense of what your personality type is, you can start drilling down into what that means for your actual career. The intersection of personality and career is a pretty hot one right now, and theres a growing number of resources devoted to matching your job to your personality type. Many of the test sites above have direct resources for searching f or jobs that match you (rather than the other way around), but you can also just start looking up categories of jobs. via Business InsiderYou should also start looking at job descriptions for key words. If your strengths lie in teamwork, look for positions that call for collaboration. If youre still not sure what kind of job would be best for you, dive into a job search site like Indeed or Monster and start reading through different types of job descriptions, even if youre not immediately interested in the job itself. Remember in this exercise, the more information you have, the better.Personality insight is also helpful for things like networking. Knowing whether youre an introvert or an extrovert can help you find ways to approach new contacts in a way that suits your style (meet for coffee or email back and forth?).Also, personality tests arent just for people looking to jump ship to another jobknowing your strengths and comfort zones can help you modify your current job to be mo re comfortable. You can take this info and have a conversation with your boss about how to work more efficiently based on your personality, or how to re-prioritize in order to meet your goals better.Your long-term career happiness depends on a lot of things (job, salary, benefits, coworkers and bosses), but the most important thing is you. And the more info you have about yourself and your needs, the better prepared youll be to meet your goals and be satisfied with your career.

What Do Recruiters Look for in a Resume at First Glance

What Do Recruiters Look for in a Resume at First Glance Ask Vicki What do recruiters look for in a resume at first glance?.img-caption.right display none importantEach week, Monsters career expert Vicki Salemia former recruiter who utilizes 15-plus years of experience in recruiting and menschlich resources to empower job seekersanswers user questions on Quora. Well be republishing the answers here. If you have a question for Vicki, send it to socialmediamonster.com.Q.What do recruiters look for in a resume at first glance?A.It depends what position the recruiter is looking to fill. When I recruited economists, candidates absolutely had to possess their Ph.D., so, that was the first thing I looked for. When I recruited accountants, they absolutely had to have earned their bachelors degree in accounting.In other roles, I needed a specific skill set. In the tech world, for example, it could be a computer program, system or certification.Overall, recruiters are looking for someone wh ose career progression tells a connected story, as opposed to someone who worked here, there and everywhere without developing and polishing a specific skill set relevant to the job theyre applying for. If there are gaps in your resume, you should explain what led to those gaps.You need to identify and address any potential red flags, because otherwise recruiters can leap to incorrect assumptions.For instance, include a one-line explanation like, Company downsized, and then due to a family emergency I spent a year by my fathers side. I am now immersed in a full-time job search and ready to reenter the workforce. Connect the dots on your resume to show a recruiter that you have a defined career path firmly in place.Read Vicki Salemis answer to What do recruiters look for in a resume at first glance? on Quora.

The End of Where Can I Print My Resume near Me

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